the Downfall of ted baker

so what did we love about it?

Ted Baker was styled after its founder, Ray Kelvin’s alter ego, a persona of an “intrepid aviator, an all-round sportsman and the consort of princesses and Hollywood beauties.”

Funny enough, was never a loyal fan of Ted. For teh main reason that I am not a fan of wearing pattern. It was too girly for me. But when I speak to most of my friends they unanimously identify with its formidable flower pattern in soft hues of green, blue ad pink.

Ted Baker was orginally a specilaity shirt brand that expanded first as a menswear brand. its style was sharp, classic with a touch of playfulness.