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Before the shoot, I have to understand the your brand vision, style preferences, and the story you want to communicate. This includes understanding your brand’s aesthetic, target audience, and any specific messaging that the photos need to convey. I alwasy ask my clients - where are you using these images and what story are they telling the audience about you?
Creating a Cohesive Wardrobe Plan:
Based on the inspiration and objectives, I will then get to work curating outfits that align with the your brand colours, personal colouring and body shape. I will also work with the photographer to create a shot list or moodboard so that I understand what kind of styling will work best for each shot.
For instance…a close-up shot on a clients arms as they are holding a book or typing at their computer will require more thought on fabric and any detailing. I will also know to discuss nail colour and jewellery with the client too.